Rui Rui Deng FW22

Rui Rui Deng FW22 Campaign

This campaign explores an introduction of a human bride into the family. While the meeting starts peacefully, the alien mermaid family grows weary of her and begins to uncover her identity. Moments of joy turn sour, and tension fills the tight confines of their living space. This campaign has been featured in Vogue China and Harper’s Bazaar China.

Photography/ Retouching

Zhan Filonov

Fashion design/ Creative Direction

Rui Deng

HMUA

Yilin Du

LocationĀ 

London, United Kingdom

 

Models

Karol Adam, Sanna Kelly, Emilia Lunney, Summer Raegi, Riona Deograsias, Tom Secker, Eleasha Eugenie, Hattie Frew